D415 transforms Bratislava boutique Som Store with innovative use of materials

The article highlights the innovative use of materials by design studio D415 in transforming the Bratislava boutique Som Store. D415 has creatively reimagined standard construction materials such as plasterboard and steel profiles, showcasing the work of young fashion designers from Slovakia and Czechia. The concept store, located in the Nivy shopping centre, gives equal space to each featured fashion brand in an effort to help local designers reach a wider audience. The interior design of the store utilizes a unique approach called “introvert x extrovert,” where the collections are presented behind panels of steel that are positioned at a 45-degree angle, gradually revealing the products as customers venture further into the store. By celebrating and exposing these often overlooked materials, D415 has created a space that captivates customers with a sense of intrigue and draws them into the store.

▶ [Kucoin] Transaction fee 0% discount CODE◀

Design Concept

Introvert x extrovert approach

D415 has created a concept store in Bratislava called Som Store that uses an “introvert x extrovert” approach. This approach involves enveloping each collection within panels of steel, positioned at a 45-degree angle from the entrance. This design choice allows only glimpses of the products to be seen from the storefront, creating a sense of intrigue and drawing customers further into the store. Once inside, customers are gradually able to see and browse the different collections. The introverted character of the space from the entrance adds an element of mystery, which is not typical for fashion stores in large shopping centers.

45-degree angles

The use of 45-degree angles is a key design element in the Som Store. These angles are repeated throughout the whole space, creating an angled grid layout using a matrix of steel profiles. The steel profiles serve as a framing element for the store’s displays and add visual interest to the space. By using these angles, D415 has created a cohesive and dynamic layout for showcasing the fashion collections.

Grid layout

The grid layout of the Som Store is created using a matrix of steel profiles. This grid not only provides a framework for displaying the fashion collections but also adds a sense of order and structure to the space. The use of a grid layout allows for flexibility in how the store is organized and helps to create an organized and visually appealing shopping experience for customers.

Use of steel profiles

Steel profiles are a key material used in the design of the Som Store. Typically used for framing drywalls, D415 has exposed and celebrated these steel profiles in their raw form. The steel profiles are used to create the angled walls that enclose each collection in the store, as well as the grid layout. By using steel profiles in unexpected ways, D415 has transformed a mundane construction material into a design feature that adds visual interest and a sense of structure to the space.

Use of plasterboard

Plasterboard is another material that D415 has incorporated into the design of the Som Store. Typically an unappreciated material, D415 has used unpainted plasterboard as a backdrop for the steel profiles. The matt grey color of the plasterboard provides a neutral and understated background that allows the fashion collections to take center stage. The use of plasterboard demonstrates how a simple material can be transformed into a functional and decorative element in the design of a space.

Materials Used

Steel profiles

Steel profiles are a prominent material used in the design of the Som Store. These profiles are used to create the angled walls that enclose each fashion collection, as well as the overall grid layout of the store. By using steel profiles in unexpected ways, D415 has transformed a common construction material into a design feature that adds visual interest and structure to the space.

Unpainted plasterboard

Unpainted plasterboard is used as a backdrop for the steel profiles in the Som Store. The neutral and understated grey color of the plasterboard allows the fashion collections to stand out and take center stage. By incorporating this often overlooked material into the design, D415 demonstrates how even simple materials can have a significant impact on the overall aesthetic of a space.

Resin floor

The resin floor used in the Som Store is not only visually appealing but also functional and sustainable. Finished in a pale grey tone, the resin floor complements the overall design of the store and provides a seamless and easy-to-maintain surface. The resin floor is also repairable, meaning that any damage or wear and tear can be easily fixed by tradespeople, prolonging the lifespan of the flooring and reducing waste.

Birch board furniture

The furniture used in the Som Store is made from birch board, a durable and sustainable material. The furniture elements, including display cabinets and the “floating” cash desk, have a simple and rectilinear design that allows the fashion collections to take center stage. The use of birch board not only adds a natural warmth to the space but also aligns with the store’s commitment to sustainable design.

▶ [Kucoin] Transaction fee 0% discount CODE◀

Interior Design Features

Multifunctional furniture element

At the center of the Som Store is a long multifunctional furniture element. This piece serves as a display stand for accessories and also provides seating for customers to try on products. It can also be used for fashion shows and events held in the store. The multifunctional nature of this furniture element maximizes the use of space and adds versatility to the store’s design.

Out-sized squashy seats

Dotted around the changing area of the Som Store are out-sized squashy seats. These seats not only provide a comfortable and inviting area for customers to sit and try on products but also add a playful and contemporary element to the overall design. The color of the seats is coordinated with the full-height curtains that frame the fitting rooms, creating a cohesive and visually appealing space.

Full-height curtains

The fitting rooms in the Som Store are hidden behind full-height curtains. These curtains not only provide privacy for customers but also add a touch of luxury and sophistication to the space. The curtains are coordinated with the color scheme of the store and create a visual contrast against the steel profiles and plasterboard backdrop.

Hidden changing rooms

In addition to the full-height curtains, the changing rooms in the Som Store are hidden from view. This design choice adds an element of surprise and intrigue for customers as they discover the hidden spaces within the store. The hidden changing rooms also contribute to the overall sense of mystery and exclusivity that the store aims to create.

Visual Contrast

Grey color palette

The color palette of the Som Store is predominantly grey, with variations in shades and tones throughout the space. The use of a grey color palette creates a calm and neutral backdrop that allows the fashion collections to stand out and be the focal point. The different shades of grey also add subtle visual contrast and depth to the space, enhancing the overall aesthetic.

Subtle visual contrast

In addition to the grey color palette, D415 has incorporated subtle visual contrast into the design of the Som Store. This is achieved through the use of materials such as steel profiles and plasterboard, which have different textures and finishes. The contrast between the raw, industrial look of the steel profiles and the smooth, matte finish of the plasterboard adds visual interest and depth to the space.

Functional and Decorative Elements

Reuse of steel profiles

One of the key sustainability features of the Som Store is the reuse of steel profiles. Rather than disposing of these profiles after their initial use in the store, they can be unscrewed and repurposed for their original intended purpose. This reduces waste and contributes to a more sustainable design approach.

Repairability of resin floor

The resin floor used in the Som Store is not only visually appealing but also highly practical. One of its key benefits is its repairability. If the floor becomes damaged or worn over time, tradespeople can easily repair it, extending its lifespan and reducing the need for replacement. This repairability adds to the overall sustainability of the store’s design.

Simple and rectilinear furniture design

The furniture used in the Som Store has a simple and rectilinear design. This design choice allows the fashion collections to take center stage and ensures that the furniture elements do not distract from the overall aesthetic. The simple design also allows for easy customization and flexibility in arranging the furniture within the store.

Client’s Concerns

Impact on store traffic

The client had concerns that the introverted character of the store’s layout, with the fashion collections only visible in glimpses from the entrance, would have a negative impact on store traffic. However, the opposite proved to be true. The element of mystery and intrigue created by the design actually attracted customers and drew them into the store, generating interest and curiosity.

Degree of mystery attracts customers

The degree of mystery and exclusivity created by the design of the Som Store has proven to be a successful strategy in attracting customers. The client’s concerns about the insufficient presentation of clothes from the entrance were unfounded, as customers were attracted to enter the store by the certain degree of mystery that is not typical for fashion stores in large shopping centers.

Different from typical fashion stores

One of the client’s goals for the Som Store was to create a space that is different from typical fashion stores. The introverted x extroverted approach, along with the use of unconventional materials such as steel profiles and plasterboard, achieved this goal. The unique design of the store sets it apart from other fashion stores and creates a distinctive and memorable experience for customers.

Sustainability

Reuse of steel elements

The reuse of steel elements in the design of the Som Store contributes to its sustainability. Rather than disposing of the steel profiles after their initial use, they can be unscrewed and repurposed for their original intended purpose. This reduces waste and promotes a more sustainable approach to design.

Repairability of resin floor

The resin floor used in the Som Store is highly practical and sustainable due to its repairability. If the floor becomes damaged or worn over time, it can be easily repaired by tradespeople. This reduces the need for replacement and extends the lifespan of the flooring, leading to a more sustainable design solution.

Minimalist furniture design

The simple and rectilinear design of the furniture in the Som Store reflects a minimalist approach. Minimalism is often associated with sustainability, as it promotes the use of fewer materials and a focus on functionality. The minimalist furniture design in the Som Store ensures that only essential elements are included and allows for easy customization and flexibility.

Recognition

Shortlisted in Dezeen Awards

The design of the Som Store has been shortlisted in the small retail interior category of the Dezeen Awards. This recognition highlights the innovative and creative design approach taken by D415 in creating a unique and memorable retail space.

Other nominees in retail interior category

The nomination of the Som Store in the retail interior category of the Dezeen Awards places it among other notable projects in the industry. This recognition further emphasizes the quality and impact of the design and highlights the Som Store as a standout project in the retail sector.

Photography

Photography by D415

The photography of the Som Store is provided by D415, the design studio responsible for the project. The photography showcases the unique design elements and materials used in the store, allowing readers to visually understand and appreciate the innovative approach taken by D415.

▶ [Kucoin] Transaction fee 0% discount CODE◀