Europe Trials AI-Powered Fruit Scanners

March 23, 2024 | by


European grocery stores are embracing the use of AI-powered scanners to assess the ripeness of fruits. This innovative technology, currently being piloted in select stores in the Netherlands and Switzerland, has received positive feedback from both retailers and customers. The success of the scanners in these initial trials has sparked interest from major German retailers, who are expected to launch their own trial programs in the near future. Additionally, discussions are underway to bring this technology to stores in the UK. By using AI-powered scanners, retailers hope to prevent fruit damage caused by customers squeezing the produce to test for ripeness, while also providing a convenient and objective method for customers to select perfectly ripe fruits.

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Europe Trials AI-Powered Fruit Scanners

European grocery stores are piloting AI-powered scanners to assess the ripeness of fruits. The scanners have been implemented in select Jumbo stores in the Netherlands and Migros stores in Switzerland, and the feedback from retailers and shoppers has been overwhelmingly positive. The introduction of these scanners has led to an increase in avocado sales and a decrease in the number of damaged fruits.

Positive Feedback from Pilot Stores

The pilot stores, Jumbo and Migros, have reported improved avocado sales since implementing the AI-powered scanners. Customers are now able to select perfectly ripe avocados without the need to squeeze them, reducing the risk of damaging the fruit. As a result, the number of damaged fruits has significantly decreased, leading to increased customer satisfaction and higher sales for the stores.

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Interest from Major German Retailers

The success of the pilot program has generated interest from major retailers in Germany. These retailers are planning to join the trial program and expand the implementation of the AI-powered scanners to their stores. With more retailers adopting this technology, more customers will have access to perfectly ripe fruits without the risk of damaging them.

Discussion to Bring Technology to UK Stores

The positive feedback and interest from retailers have sparked discussions to bring the AI-powered fruit scanners to stores in the UK. The possibility of introducing this technology in UK stores is being explored, which could revolutionize the way customers select fruits and improve the overall fruit-buying experience.

OneThird’s Surprising Success

OneThird, the company behind the AI-powered fruit scanners, has been overwhelmed by the positive feedback it has received. The success of the scanners in improving the fruit-buying experience and reducing fruit wastage has highlighted the effectiveness of AI in assessing fruit ripeness. This success has further motivated OneThird to continue innovating and expanding the use of AI in the grocery industry.

Concern Over Damaged Avocados

One of the primary motivations behind the development of the AI-powered scanners was the concern over shoppers damaging avocados by squeezing them to assess ripeness. This traditional method of testing fruit ripeness can compromise the fruit’s integrity and render it unsellable. The introduction of the scanners offers a non-invasive way to accurately assess the ripeness of avocados without causing any damage, ensuring that customers only purchase high-quality fruits.

Non-Invasive Assessment of Fruit Ripeness

The AI-powered scanners provide a non-invasive way to assess the ripeness of fruits. By utilizing advanced imaging and machine learning technology, the scanners can analyze the internal characteristics of fruits and accurately determine their ripeness. This non-invasive assessment method ensures that the integrity of the fruits is preserved, guaranteeing a better quality product for customers.

Expanding to Other Fruits

While the AI-powered scanners are currently limited to assessing avocados, there are plans to expand their capabilities to other fruits. OneThird intends to train the AI to assess mangoes, melons, and kiwifruits, with mangoes likely to be the next fruit added due to the availability of data. This expansion will provide customers with more options for selecting perfectly ripe fruits and further streamline the fruit-buying process.


Training AI with Data Collection

Expanding the AI-powered scanners to assess new fruits requires additional data collection. OneThird emphasizes the importance of collecting data to train the AI accurately. This phased rollout approach ensures that the AI is properly trained for each produce item, maximizing its effectiveness in assessing fruit ripeness.

Benefits for Retailers

The adoption of AI-powered fruit scanners brings several benefits for retailers. Firstly, it reduces waste by accurately assessing the ripeness of fruits and minimizing the number of damaged fruits. This waste reduction translates to cost savings for retailers. Additionally, the scanners can potentially increase sales of other complementary products. Customers who have a positive fruit-buying experience are more likely to explore other products in the store, leading to higher sales overall.

Benefits for Consumers

The introduction of AI-powered fruit scanners significantly benefits consumers. These scanners offer a convenient and objective way for customers to select perfectly ripe fruits. By taking away the need to squeeze fruits or rely on subjective judgments, customers can trust that the fruits they purchase will be of the highest quality. This technology enhances the eating experience by ensuring that fruits are at their peak ripeness, leading to better flavor and satisfaction for consumers.

In conclusion, the pilot program of AI-powered fruit scanners in European grocery stores has shown promising results. With positive feedback from pilot stores, interest from major German retailers, and discussions to bring the technology to UK stores, these scanners have the potential to revolutionize the fruit-buying experience. By offering a non-invasive assessment of fruit ripeness and expanding to other fruits, the scanners provide benefits for both retailers and consumers. Retailers can reduce waste and increase sales, while consumers can enjoy a more convenient and satisfying fruit-buying experience.

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