European car giant Stellantis embraces ChatGPT in new Peugeot models

European car giant Stellantis has joined the growing trend of automakers incorporating artificial intelligence into their vehicles by embracing ChatGPT in select Peugeot models. The integration of ChatGPT, developed by OpenAI, will allow Peugeot drivers in five European countries to enjoy voice-activated commands and potentially even engage in conversations with their cars. With the increasing computerization of vehicles and the rise of software-driven features, it was only a matter of time before car manufacturers turned to AI advancements. The adoption of ChatGPT by Stellantis follows similar announcements by other prominent automakers, including Mercedes-Benz and Volkswagen, further demonstrating the automotive industry’s eagerness to explore the possibilities of AI technology.

Introduction

European car giant Stellantis has joined the growing trend of automakers incorporating artificial intelligence (AI) into their vehicles. Stellantis has announced that select models of its Peugeot brand will now include ChatGPT, an AI language model developed by OpenAI. This move signifies a shift towards more computerized and connected cars, as manufacturers seek to enhance the user experience and provide advanced voice command capabilities. Stellantis will be piloting ChatGPT in five European countries before rolling out the feature more widely later this year.

Stellantis includes ChatGPT in new Peugeot models

Stellantis, one of the largest automotive groups in Europe, has embraced AI technology by including ChatGPT in select models of the Peugeot brand. ChatGPT, developed by OpenAI, is an AI language model that is capable of understanding and responding to natural language prompts. By incorporating ChatGPT into its vehicles, Stellantis aims to enhance the user experience and provide advanced voice command capabilities for Peugeot drivers. This integration marks a significant step forward in the digital transformation of the automotive industry.

Piloting in five European countries

To ensure a smooth rollout of the new ChatGPT feature, Stellantis will be piloting it in five European countries: France, Britain, Germany, Italy, and Spain. This pilot phase will allow Stellantis to gather feedback from users and make any necessary adjustments before introducing ChatGPT to a wider audience. By testing the feature in different markets, Stellantis aims to ensure that it meets the diverse needs and preferences of its customers. This phased approach demonstrates Stellantis’ commitment to providing a superior driving experience for Peugeot owners across Europe.

OpenAI’s business-to-business approach

OpenAI, the company behind ChatGPT, has been actively promoting its AI technology as a business-to-business solution. By partnering with automakers like Stellantis, OpenAI aims to leverage its AI language model to enhance various aspects of the automotive industry. The integration of ChatGPT into vehicles allows for more natural and intuitive interaction between drivers and their cars. OpenAI’s business-to-business approach highlights the potential of AI to create value and improve user experiences across different industries.

Cars becoming increasingly computerized

In recent years, cars have become increasingly computerized, with traditional dashboard controls being replaced by touch screens and highly connected infotainment systems. This evolution in car technology has opened up new possibilities for incorporating AI and voice assistants into vehicle functionality. With the introduction of ChatGPT, Stellantis is embracing this trend and utilizing the power of AI to enable more advanced voice command capabilities. As cars continue to evolve into sophisticated computer systems on wheels, AI integration is becoming a crucial aspect of modern vehicle design.

Other car companies integrating ChatGPT

Stellantis is not the only car manufacturer integrating ChatGPT into its vehicles. Other major players in the automotive industry have also recognized the potential of AI and voice assistants in enhancing the driving experience. Mercedes-Benz, for example, recently initiated a trial of ChatGPT in approximately 900,000 cars in the United States. Volkswagen, on the other hand, has taken a more ambitious approach by incorporating ChatGPT across its entire lineup. By integrating ChatGPT, car manufacturers aim to provide users with more intuitive voice interactions and advanced features in their vehicles.

Volkswagen’s bold move with ChatGPT

Volkswagen’s decision to integrate ChatGPT across its entire lineup demonstrates the company’s commitment to leveraging AI technology in its vehicles. With the capability to understand and respond to natural language prompts, ChatGPT opens up new possibilities for user interaction within Volkswagen cars. Users can now easily activate seat warmers by simply saying “I’m cold” or turn on headlights by mentioning “It’s starting to rain.” Volkswagen’s integration of ChatGPT represents a bold move towards creating enriching and conversational experiences for its customers.

OpenAI’s focus on specific use cases

OpenAI has been actively exploring the development of AI technologies tailored for specific use cases. Recognizing the diverse needs of different industries, OpenAI aims to provide customized solutions that enhance specific aspects of businesses. To support this focus on specific use cases, OpenAI has launched the GPT Store, a repository of different tools and applications of its software. The GPT Store allows paid subscribers to access and deploy custom chatbots built on ChatGPT. With millions of custom chatbots already available, OpenAI is empowering businesses to leverage AI in innovative ways.

The GPT Store and custom chatbots

The GPT Store by OpenAI offers a wide range of custom chatbots built on the ChatGPT platform. This repository is designed to provide businesses with ready-to-use AI solutions that can be deployed in different applications. By accessing the GPT Store, companies can find chatbots specialized for various industries and purposes. Whether it’s customer support, sales assistance, or data analysis, the GPT Store offers a multitude of AI-powered chatbot options. OpenAI’s focus on providing specific use cases further demonstrates its commitment to delivering tailored AI solutions to businesses.

No comment from Stellantis and OpenAI

Stellantis and OpenAI have not provided any specific comments regarding the integration of ChatGPT in Peugeot models. As with many innovative technologies, the companies may prefer to let the product speak for itself and gather user feedback before making extensive statements. The decision to incorporate ChatGPT into Peugeot models reflects Stellantis’ commitment to staying at the forefront of technology advancements in the automotive industry. Likewise, OpenAI’s collaboration with Stellantis underscores its goal of enabling businesses to leverage AI for enhanced user experiences.