How to Find High-Potential Keywords for SEO
In “How to Find High-Potential Keywords for SEO,” you will discover the importance of finding keywords that not only drive website traffic but also lead to actual conversions and revenue. While tools like Google Keyword Planner and traditional SEO tools are helpful, they may not necessarily focus on revenue-generating keywords. This article explores other sources, such as customer surveys, referring URLs, and PPC data, to identify high-conversion keywords that are tailored to your specific business needs. By aligning keywords with conversions, you can drive meaningful revenue and watch your business thrive.
How to Find High-Potential Keywords for SEO and Drive Conversions
High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand, or a seller of consumer products.
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Keywords Geared Toward Conversions
Conversions for SEO include sales, leads, email and SMS subscriptions, higher pageviews that drive CPM revenue, app and ebook or information downloads, phone calls, live chat sessions, and free trials. These conversions are crucial for the success of any business and can be the key driver of revenue growth. By focusing on keywords that are more likely to lead to these conversions, you can optimize your SEO strategy to maximize your conversion rates.
If you get someone on your email list because you provided solutions, you can bring them back to shop once they’re ready. And as they’re opting in, you can ask about interests. If you sell gardening supplies, find out if your customers are into tools, indoor or outdoor gardening, and whether they prefer growing vegetables, flowers, or succulents. Knowing this helps you tailor your marketing to their interests. By understanding your customers’ needs and preferences, you can create targeted content and optimize your website to drive more conversions.
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Referring URLs
One of the most effective ways to find high-conversion keywords is by analyzing referring URLs. These are the websites that send traffic to your site, and they can provide valuable insights into keywords that are driving conversions. By tracking backlinks and conversions, you can identify which websites are referring high-converting traffic to your site. You can then target these websites for advertising or use SEO research tools to uncover the keywords and phrases they are showing up for. Additionally, checking the backlink profile and social shares of these referring URLs can provide further keyword insights and help optimize your SEO strategy.
Customer Surveys
Customer surveys are a powerful tool for gaining insights into your customers’ needs and preferences. By surveying your customers, you can uncover what solutions they are seeking and what interests them. This information can be invaluable for finding high-intent SEO keywords and tailoring your content to meet your customers’ needs. Ask questions about what your product did not solve for them or what they would like to see improved. This feedback can help you create blog posts, update product information, and run ads to reach people seeking those solutions. By addressing these needs and providing solutions, you can increase the chances of conversion and drive revenue growth.
What Did Our Product Not Solve?
Understanding what your product did not solve for your customers can be a key source of high-conversion keywords. When customers provide feedback on what they need, you can create content that addresses those needs and targets the keywords they are actively searching for. By offering a solution that your customers have been seeking, you increase the likelihood of conversion. By digging deeper into the feedback received from customer surveys, you can identify specific pain points and create content that directly addresses those concerns. This targeted approach to content creation can significantly increase your chances of conversion.
What Do You Do for Fun?
Knowing your audience’s interests and hobbies can provide valuable insights for keyword research. By understanding what your audience does for fun, you can identify relevant keywords and create a content funnel that appeals to their interests. This can help you attract and engage with your target audience, increasing the chances of conversion. By creating relevant content that aligns with your audience’s interests, you can establish yourself as a thought leader in your industry and build trust with your audience. Remarketing through PPC can also be an effective strategy for reaching your audience and driving conversions based on their interests and hobbies.
Which Websites Do You Visit for Fun or for Keeping Up to Date?
Analyzing the websites your audience visits for fun or to stay up to date can provide valuable insights for keyword research. By understanding the demographics and categories of the websites your audience frequents, you can gain insights into their preferences and interests. This information can help you develop a content strategy that aligns with the topics covered by these websites and appeals to your target audience. Additionally, advertising on relevant sites can help you reach your audience and drive conversions. By tracking the referring URLs and analyzing the topics and keywords that the page shows up for, you can identify high-conversion keywords and optimize your SEO strategy accordingly.
PPC Data
PPC data can provide valuable insights into high-conversion keywords and ad placements. By inquiring about the keywords and ad placements used by your PPC team, you can identify keywords that are driving conversions and optimize your SEO strategy accordingly. Additionally, utilizing YouTube videos for keyword and content ideas can be a valuable strategy. By analyzing the topics covered in these videos and creating content that aligns with them, you can attract relevant traffic and increase the chances of conversion. Analyzing referring URLs in your PPC data can also provide keyword insights and help optimize your SEO strategy for revenue growth.
Finding High-Conversion Keywords Beyond SEO Tools
While SEO tools are useful for keyword research, they may not always uncover high-conversion keywords. To find high-conversion keywords, it’s important to look beyond SEO tools and explore other sources, such as customer surveys, referring URLs, and PPC data. Customer surveys can provide valuable insights into the needs and preferences of your customers, helping you identify high-intent SEO keywords. Analyzing referring URLs and PPC data can also provide valuable keyword insights and help align your keywords with conversions for revenue growth. By shifting your focus and embracing these strategic approaches, you can find high-conversion keywords that drive revenue and optimize your SEO strategy for success.
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