Laird Superfood, Inc. Achieves Strong Q4 2023 Sales Growth

March 14, 2024 | by


Laird Superfood, Inc. achieved a strong Q4 2023 with notable sales growth, profitability, and cash flow. They experienced a 10% growth in their direct-to-consumer (DTC) business compared to the same quarter in 2022, despite a decrease in marketing spend. Notably, revenue from subscriptions accounted for a significant portion of their DTC net sales, demonstrating the growing recognition of the benefits of consistent health-focused nutrition. Additionally, sales on Amazon saw a remarkable 38% increase in Q4, with a substantial boost in revenue from subscriptions. The wholesale business expanded its distribution and secured partnerships with major retailers such as Whole Foods and Sprouts Farmers Market. With a flexible and agile supply chain, Laird Superfood smoothly transitioned and achieved an impressive gross margin of over 40% in Q4. Operating expenses were also significantly reduced compared to the previous year, contributing to the positive growth of the company’s cash position. Overall, Laird Superfood’s Q4 2023 performance highlights their success in both e-commerce and wholesale channels, setting them on a path towards sustained growth and profitability.

95paON4hdScokCN81ZxAmvSwy3KpQiLRNGBF4qemM 복사본

DTC Business Growth

In Q4 2023, Laird Superfood, Inc. experienced a remarkable 10% growth in its Direct-to-Consumer (DTC) business compared to the same quarter in the previous year. This growth is particularly impressive considering the decrease in marketing spend during this period. Despite reduced marketing efforts, the company managed to attract new customers and retain existing ones, resulting in a positive sales performance.

One notable aspect of the DTC business’s success is the significant contribution of revenue from subscriptions. Subscriptions accounted for an impressive 46% of the total net sales in the DTC segment. This underscores the effectiveness of Laird Superfood’s approach to providing consistent and health-focused nutrition to its customers. By offering subscription options, the company not only maintains a steady revenue stream but also fosters long-term customer loyalty.

Screenshot 2024 01 08 192459 1

Sales on Amazon

The sales on Amazon platform experienced a notable 38% increase in Q4 2023. This surge in sales demonstrates the strong demand for Laird Superfood products on this popular e-commerce platform. Once again, a substantial portion of the increased revenue can be attributed to the growth in subscriptions. The ability to capture more subscriptions on Amazon indicates that customers are recognizing the value and convenience of receiving Laird Superfood products regularly.

Wholesale Business Expansion

Laird Superfood, Inc. expanded its distribution reach in the natural channel during Q4, solidifying its presence in key retail locations. Notably, the company secured national distribution deals with leading grocery chains, Whole Foods and Sprouts Farmers Market. These distribution partnerships provide Laird Superfood with increased visibility and accessibility to a wider consumer base. The expansion into major retail chains demonstrates the company’s commitment to reaching more customers and capitalizing on the growing demand for health-focused products in the natural channel.

Flexible Supply Chain

One of the key factors contributing to Laird Superfood’s success in Q4 was its flexible and agile supply chain. The company was able to transition smoothly and efficiently, resulting in a remarkable achievement of a gross margin over 40%. This level of gross margin indicates that the company effectively managed its production costs, ensuring profitability even during a period of growth and expansion. The ability to maintain a high gross margin while scaling operations speaks to the company’s operational efficiency and strategic planning.

Operating Expenses Reduction

In Q4 2023, Laird Superfood effectively reduced its operating expenses by 38% compared to the previous year. This reduction highlights the company’s commitment to financial discipline and efficiency. By streamlining its operations and optimizing cost management processes, Laird Superfood successfully lowered its expenses, improving overall profitability. The reduction in operating expenses demonstrates prudent decision-making and cost-consciousness, allowing the company to allocate resources strategically and invest in future growth.

Increase in Cash Position

Laird Superfood saw a notable increase of $280,000 in its cash position during Q4 2023. This increase indicates a positive trend in the company’s financial health and stability. As Laird Superfood continues to grow its sales and enhance its profitability, the company anticipates generating positive cash flow in the future. The increased cash position provides the company with additional flexibility and resources to invest in further growth opportunities and strategic initiatives.

Net Sales Growth

Laird Superfood achieved impressive net sales of $9.2 million in Q4 2023, representing a 2.6% increase compared to the prior year period. This growth in net sales was primarily driven by the company’s expansion in both the e-commerce and wholesale channels. The ability to capture new customers and increase sales in these channels demonstrates Laird Superfood’s strong market presence and effective sales strategies. The continuous growth in net sales is a testament to the company’s commitment to providing high-quality, health-focused products that resonate with consumers.


Gross Margin Improvement

The company experienced a significant improvement in its gross margin during Q4 2023, reaching an impressive 40.4%. This improvement can be attributed to the transition towards third-party co-manufacturing and distribution. By leveraging the expertise and capabilities of trusted partners, Laird Superfood was able to optimize its production and distribution processes, resulting in improved profitability. This transition allowed the company to reduce costs, increase efficiency, and achieve a higher gross margin, contributing to its overall financial strength and success.

Operating Expenses Decrease

Laird Superfood successfully reduced its operating expenses by $11.6 million in Q4 2023 compared to the previous year period. This substantial decrease in operating expenses underscores the company’s commitment to cost management and efficiency. By optimizing its operations and implementing strategic cost-cutting measures, Laird Superfood was able to enhance profitability while maintaining its commitment to product quality. The significant reduction in operating expenses reflects the company’s dedication to financial discipline and its ability to navigate market challenges effectively.

In conclusion, Laird Superfood, Inc. experienced robust growth, profitability, and cash flow in Q4 2023. The company’s Direct-to-Consumer business achieved impressive growth despite a decrease in marketing spend, with revenue from subscriptions playing a crucial role. The sales on Amazon platform increased significantly, driven by the rising demand for Laird Superfood products and subscriptions. The company also expanded its wholesale distribution, securing partnerships with prominent retailers. Laird Superfood’s flexible supply chain allowed for a smooth transition and achievement of a high gross margin. Operating expenses were effectively reduced, contributing to improved financial performance. The increase in the company’s cash position and net sales growth are indicative of its strong market presence and customer appeal. Laird Superfood’s gross margin improvement and decrease in operating expenses further highlight its dedication to financial discipline and efficiency. Overall, the company has demonstrated its ability to navigate the competitive market successfully and capitalize on opportunities for growth.

420975661 930960805057803 3457597750388070468 n


View all

view all