Stellantis Plans to Offer Electric Model in Europe for Less than €20,000

March 1, 2024 | by


Stellantis, a prominent European carmaker, is gearing up to challenge its Chinese counterparts in the electric vehicle (EV) market by offering a model priced under €20,000. With Chinese EV maker BYD gaining ground in Europe and even outselling Tesla in certain markets, European manufacturers like Stellantis and Renault are determined to fight back. Recognizing the significance of the cheap end of the EV market, they are unveiling more affordable models to cater to European consumers who favor small cars. However, concerns about insufficient government support and the competitive pricing of Chinese EV makers loom large, prompting European carmakers to call for increased attention and assistance from politicians.

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Stellantis Plans to Offer Electric Model in Europe for Less than €20,000

Stellantis Plans to Offer Electric Model in Europe for Less than €20,000


Stellantis, one of the leading automotive manufacturers in the world, has announced its plans to disrupt the European car market with an affordable electric model. With an objective of offering an electric vehicle (EV) for less than €20,000, Stellantis aims to tap into the growing demand for sustainable transportation options. This move comes in response to the increasing competition from Chinese EV maker BYD, as well as the need for European carmakers to stay competitive in the rapidly evolving automotive industry.

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Competition in the European car market

In recent years, Chinese electric vehicle maker BYD has successfully penetrated the European car market, posing a significant challenge to established European carmakers. BYD’s aggressive expansion strategy and competitive pricing have allowed the company to gain traction and even outsell Tesla in certain markets. This has prompted European carmakers, such as Renault and Stellantis, to reevaluate their strategies and respond to the rising competition.

Stellantis Plans to Offer Electric Model in Europe for Less than €20,000

Renault’s response to the competition

Renault, a prominent European carmaker, has been quick to respond to the challenge posed by BYD and other Asian rivals. The company has unveiled a series of cheaper EV models, targeting the mass market segment and aiming to reclaim its position as a leader in the electric vehicle market. By introducing more affordable options, Renault aims to cater to the needs of price-conscious consumers while showcasing its commitment to sustainable mobility.

Stellantis’ plan for an affordable electric model

Stellantis, formed through the merger of Fiat Chrysler Automobiles and PSA Group, has set ambitious goals for itself in the electric vehicle space. The company aims to offer an electric model in Europe for less than €20,000, making electric mobility more accessible to a wider range of consumers. By leveraging its expertise and resources from both former companies, Stellantis aims to develop a cost-effective electric model without compromising on quality, performance, or range.

Stellantis Plans to Offer Electric Model in Europe for Less than €20,000

Importance of the cheap end of the EV market

The battle for the cheap end of the EV market is crucial for European carmakers, considering the fact that small cars are best-sellers in Europe. With shrinking profit margins and increasing competition, it is crucial for car manufacturers to capture the mass market segment, where price sensitivity and affordability are key factors driving purchasing decisions. By offering affordable electric models, carmakers can accelerate the adoption of electric mobility and contribute to reducing carbon emissions on a larger scale.


BYD’s success in selling electric vehicles

BYD’s success story in the electric vehicle market cannot be overlooked. The Chinese automaker has managed to outsell Tesla in certain markets, solidifying its position as a formidable player in the industry. Factors contributing to BYD’s success include its competitive pricing, reliable products, and a strong focus on innovation. BYD’s ability to deliver high-quality electric vehicles at affordable prices has resonated well with consumers, positioning the company as a serious contender against established carmakers.

Stellantis Plans to Offer Electric Model in Europe for Less than €20,000

BYD’s plans for a smaller and cheaper model in Europe

Building upon its success, BYD has plans to further expand its presence in Europe by introducing a smaller and more affordable electric model. This move is aimed at capturing the demand for compact electric vehicles, which are increasingly popular among urban customers and those seeking more economical transportation options. BYD’s potential entry into this segment could pose a challenge to Stellantis’ plans of offering an affordable electric model, as both companies will be vying for a similar market share.

Concerns of European carmakers

European carmakers have expressed their concerns regarding the low prices that Chinese EV makers, such as BYD, can offer. They argue that the pricing advantage enjoyed by Chinese manufacturers could potentially disrupt the market and adversely impact their own sales and profitability. Additionally, European carmakers feel that they are insufficiently supported by governments in terms of incentives and policies that help promote the adoption of electric vehicles. This lack of support puts them at a disadvantage compared to their Chinese counterparts.

The impact of low prices from Chinese EV makers

The low prices offered by Chinese EV makers have the potential to disrupt the European car market and alter the balance of power. With their cost-effective manufacturing processes and economies of scale, Chinese manufacturers can offer competitive pricing, putting pressure on their European counterparts. This poses challenges for European carmakers to maintain profitability while ensuring the affordability of their electric models. As competition intensifies, it becomes paramount for European carmakers to advocate for measures that level the playing field and support the growth of their EV offerings.

Carmakers’ call for support and attention

In light of the challenges posed by Chinese EV makers and the need to transition to a sustainable future, European carmakers are calling for increased support and attention from politicians and governments. They argue that government policies and incentives play a vital role in shaping the industry and providing a conducive environment for the adoption of electric vehicles. By working in collaboration with policymakers, European carmakers believe that they can strengthen their position, foster innovation, and accelerate the shift towards sustainable mobility.

In conclusion, Stellantis’ plan to offer an electric model in Europe for less than €20,000 reflects the industry’s determination to cater to the growing demand for affordable electric vehicles. The competition from Chinese EV maker BYD has prompted European carmakers to respond with their own strategies and offerings. By developing cost-effective electric models, European carmakers can not only compete against Asian rivals but also drive mass adoption of electric mobility. However, challenges such as pricing pressure and government support remain, highlighting the need for collaboration between car manufacturers and policymakers to create a sustainable and thriving electric vehicle market in Europe.

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