Tim Cook Mentions AI For First Time In Prepared Remarks On Earnings Call, Munster Says ‘Welcome Apple To Generative AI Steamroller

February 2, 2024 | by


In a surprising shift, Apple’s CEO Tim Cook mentioned artificial intelligence (AI) for the first time during his prepared remarks on the company’s earnings call. This mention caught the attention of Gene Munster, an analyst from Deepwater Asset Management, who sees it as a significant step for Apple in embracing the technology. Munster believes that Apple could potentially announce a generative AI model at the 2024 Worldwide Developers Conference (WWDC). While Apple has been somewhat late to join the AI revolution, Cook’s acknowledgment indicates the company’s commitment to investing in innovative technologies that will shape the future.

Tim Cook Mentions AI For First Time In Prepared Remarks On Earnings Call


During Apple’s recent earnings call, CEO Tim Cook made a notable mention of artificial intelligence (AI) in his prepared remarks. This is the first time that Cook has specifically addressed AI in such a setting, indicating the growing importance of this technology for Apple’s future plans.

Gene Munster’s Reaction

Gene Munster, from Deepwater Asset Management, expressed his excitement over Cook’s mention of AI. Munster believes that this signifies Apple’s recognition of the significance of AI and its potential impact on the company’s future. He even predicts that Apple might announce a generative AI model at the upcoming Worldwide Developers Conference (WWDC) in 2024.

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Apple’s Late Entry into AI

Apple has been regarded as a relatively late entrant into the AI space. While other tech giants like Microsoft, Alphabet, and Nvidia have already made significant investments and progress in AI, Apple has taken a more cautious approach. However, Cook’s recent remarks suggest that Apple is now ramping up its efforts in this area.

Tim Cook’s Remarks on AI

During the earnings call, Cook highlighted Apple’s commitment to investing in innovative technologies, including AI. He mentioned that the company has been dedicating a tremendous amount of time and effort to AI, and he expressed excitement about sharing more details about Apple’s ongoing work in this field later in the year.

Investment in Innovative Technologies

Cook’s mention of AI as one of the innovative technologies that Apple is investing in demonstrates the company’s recognition of AI’s potential. By actively investing in AI, Apple aims to shape the future and stay competitive in the rapidly evolving tech landscape.

Excitement about Ongoing Work in AI

Cook’s statement about being excited to share more details about Apple’s ongoing work in AI indicates that the company has made significant progress in this area. While specific details were not disclosed during the earnings call, it suggests that Apple has compelling developments and advancements in AI that it plans to unveil in the near future.

Munster Says ‘Welcome Apple To Generative AI Steamroller’

Prediction of Generative AI Model

Gene Munster from Deepwater Asset Management predicts that Apple might announce a generative AI model at the upcoming WWDC in 2024. This prediction aligns with the growing interest and adoption of generative AI models in various industries. If Apple were to introduce a generative AI model, it would further cement their commitment to AI and potentially revolutionize the company’s products and services.

Potential Announcement at WWDC

WWDC is Apple’s annual developer conference where the company typically unveils its latest software updates and technologies. Munster believes that this event would serve as an ideal platform for Apple to announce its generative AI model. Considering the significance of AI in the tech industry, such an announcement would generate substantial attention and anticipation among developers and consumers.

Apple’s Framework for Creating LLM

In July, rumors emerged that Apple had developed a framework for creating large language models (LLM). This framework, speculated to be named Ajax, would allow Apple to leverage the power of AI-generated text and language. While specific details about Ajax and Apple’s LLM capabilities are scarce, the rumors indicate that Apple is actively working on AI technologies that involve advanced language processing.

CFO Luca Maestri’s Statement on Capex

CFO Luca Maestri addressed the potential impact of investing in a generative AI platform on Apple’s capital expenditure (capex). He emphasized that Apple will continue to invest in every area of the business at the appropriate level. This statement reinforces Apple’s commitment to maintaining a robust investment strategy to support its technological advancements, including AI.

AI Revolution and its Impact on Businesses

OpenAI’s ChatGPT

The AI revolution began with OpenAI’s ChatGPT, a language model that showcased the potential of AI-generated text and conversations. By demonstrating the ability to generate coherent responses in natural language, ChatGPT opened up new possibilities for AI applications in various industries.

Microsoft’s Investment in AI

Microsoft recognized the transformative power of AI early on and made significant investments in this field. The company’s $10 billion investment in OpenAI further solidified its commitment to advancing AI technologies and incorporating them into its products and services.

Alphabet’s Embrace of AI

Alphabet, the parent company of Google, has fully embraced AI across its product portfolio. CEO Sundar Pichai has highlighted the integration of AI into search, advertising, consumer products, and enterprise solutions. This commitment has demonstrated the importance of AI for Google’s future and its impact on user experiences.

Nvidia’s Role in AI

Nvidia has become a prominent player in the AI space due to its AI accelerator chipsets. These powerful chips are essential for AI training and applications. Nvidia’s involvement in AI has contributed to its strong revenue growth and propelled the company to record-breaking stock performance.

Meta Platforms’ Pivot towards AI

Meta Platforms, formerly known as Facebook, has recently shifted its focus towards AI. This strategic pivot aligns with Meta Platforms’ goal to leverage AI technologies in its products and services. By emphasizing AI, Meta Platforms aims to enhance user experiences and develop innovative offerings.


Apple’s AI Plans and Uncertainty

Lack of Commitment to AI

Unlike its tech counterparts, Apple has not made explicit commitments to its AI plans. While Tim Cook’s mention of AI in the earnings call is significant, it does not provide detailed insights into Apple’s specific AI initiatives. This lack of transparency has fueled speculation and uncertainty regarding the extent of Apple’s AI investments and developments.

Reports on Apple’s Framework

Rumors about Apple’s framework for creating LLM, Ajax, have provided some glimpses into the company’s AI efforts. However, the limited information available makes it challenging to gauge the scope and potential impact of Apple’s AI framework accurately. More concrete details from Apple are needed to clarify the extent of their commitment to AI.

Potential for Apple GPT

Alongside the rumors of Ajax, there have been mentions of Apple GPT, a chatbot service developed by Apple engineers. Apple GPT is speculated to be part of Apple’s AI initiatives, showcasing the company’s exploration of AI-generated text and language processing capabilities. As with Ajax, more information is necessary to substantiate these rumors.

Stock Performance

Apple’s stock performance following the earnings call may provide insights into investors’ confidence in the company’s AI plans. Any significant movements, whether positive or negative, could indicate market sentiment towards Apple’s AI strategy and its potential impact on the company’s future growth prospects.

In conclusion, Tim Cook’s mention of AI in Apple’s earnings call remarks demonstrates the company’s increasing focus on this technology. While Apple has been a late entrant into the AI space compared to its competitors, the mention of ongoing work in AI hints at significant developments in the pipeline. The potential for a generative AI model announcement at WWDC and the rumors surrounding Apple’s AI framework indicate Apple’s commitment to exploring and leveraging AI technologies. However, the lack of specific details and transparency has left aspects of Apple’s AI plans uncertain. As the AI revolution continues to reshape businesses and industries, the coming months will reveal more about Apple’s AI strategy and its potential impact on the company’s future success.


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