Toro Co. designs and manufactures professional turf maintenance equipment

December 21, 2023 | by


Toro Co. stands as a distinguished corporation specializing in the design, production, and distribution of top-quality turf maintenance equipment tailored for professionals. With a presence in both the Professional and Residential sectors, Toro Co. offers an extensive range of products and services to meet the diverse needs of its clientele. The Professional segment encompasses an array of equipment, including turf and landscape machinery, rental equipment, and underground construction tools. Meanwhile, the Residential segment exclusively caters to homeowners with a selection of walk power mowers, zero-turn riding mowers, snow throwers, and home solutions products. Having been established in 1914, Toro Co. has since become an industry leader and is headquartered in Bloomington, Minnesota. It faces formidable competition from companies like Douglas Dynamics Inc., Alamo Group Inc., AGCO Corp., and Deere & Co., among others.

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Company Overview

The Toro Co. is a reputable company known for its design, manufacturing, and sale of professional turf maintenance equipment and services. With a focus on delivering quality products, the company has established itself as a trusted name in the industry. The Toro Co. operates in two distinct segments, namely the Professional and Residential segments, catering to the needs of different customer groups.

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The company boasts a rich history, with its roots going back to its establishment in 1914. Since then, The Toro Co. has grown and evolved, constantly adapting to the changing needs of its customers and the industry as a whole. Over the years, the company has developed a strong reputation for excellence and innovation, making it a leader in the turf maintenance equipment market.


The Toro Co. operates in two main segments: Professional and Residential. The Professional segment focuses on providing turf and landscape equipment, rental equipment, and underground construction equipment, among other offerings. This segment primarily serves professional landscapers, golf course maintenance crews, and other commercial customers who require top-of-the-line equipment to maintain their outdoor spaces.

On the other hand, the Residential segment caters to homeowners and individuals with smaller-scale outdoor maintenance needs. In this segment, The Toro Co. offers a range of products, including walk power mowers, zero-turn riding mowers, snow throwers, and home solutions products. These products are designed to meet the unique needs of residential customers, ensuring that they can effectively maintain their lawns, clear snow, and enhance their outdoor spaces.


The Toro Co. is headquartered in Bloomington, MN. From this central location, the company coordinates its operations and drives its commitment to excellence. The headquarters not only serve as a hub for administrative functions but also house research and development facilities, where the latest technological advancements in turf maintenance equipment are conceptualized and brought to life.

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Professional Segment

Turf and Landscape Equipment

In the Professional segment, The Toro Co. offers a wide range of turf and landscape equipment that meets the demands of commercial customers. This equipment includes professional-grade lawnmowers, trimmers, blowers, aerators, and more. Designed to withstand heavy-duty use, these products ensure that professional landscapers can efficiently and effectively maintain large outdoor spaces while delivering exceptional results.

Rental Equipment

Recognizing the need for flexible solutions, The Toro Co. also provides rental equipment options in the Professional segment. This offering allows commercial customers to access the high-quality equipment they need for temporary projects or to supplement their existing fleet. By offering rental equipment, The Toro Co. demonstrates its commitment to providing comprehensive solutions and supporting the success of its professional customers.

Underground Construction Equipment

In addition to turf and landscape equipment, The Toro Co. also offers a range of underground construction equipment in the Professional segment. This equipment includes trenchers, compact utility loaders, and directional drills, among others. With these tools, contractors and construction crews can efficiently and safely complete underground projects, such as cable installation, irrigation system installation, and plumbing.

Residential Segment

Walk Power Mowers

The Residential segment of The Toro Co. focuses on meeting the needs of homeowners through the provision of walk power mowers. These mowers are designed to be easy to use, allowing homeowners to maintain their lawns with minimal effort. With features such as adjustable cutting heights, bagging or mulching options, and reliable engines, The Toro Co.’s walk power mowers provide homeowners with the means to achieve a well-manicured lawn.

Zero-Turn Riding Mowers

For homeowners with larger properties, The Toro Co. offers zero-turn riding mowers in the Residential segment. These mowers provide enhanced maneuverability and speed, allowing homeowners to efficiently navigate around obstacles and mow larger areas in less time. The Toro Co.’s zero-turn riding mowers are equipped with comfortable seating, intuitive controls, and durable cutting decks, ensuring that homeowners can enjoy a smooth and enjoyable mowing experience.

Snow Throwers

In regions that experience heavy snowfall during the winter months, The Toro Co. offers snow throwers to assist homeowners in clearing their driveways, sidewalks, and pathways. These snow throwers are designed to be powerful, yet easy to operate. With features such as adjustable chute direction, quick-start systems, and self-propelled capabilities, The Toro Co.’s snow throwers are built to handle even the toughest winter conditions, helping homeowners avoid the hassles of manual snow removal.

Home Solutions Products

Apart from lawn and snow maintenance equipment, The Toro Co. also provides a range of home solutions products in the Residential segment. These products include leaf blowers, string trimmers, and other outdoor tools that enable homeowners to enhance and maintain their outdoor living spaces. By offering a comprehensive suite of products, The Toro Co. ensures that homeowners have the tools they need to create and maintain their ideal outdoor environments.

Founding and History

Establishment in 1914

The Toro Co. was founded in 1914, marking the beginning of a long and successful journey in the turf maintenance equipment industry. From its early days, the company focused on delivering high-quality products that would revolutionize the way outdoor spaces were maintained. The founders’ commitment to innovation and customer satisfaction laid the foundation for The Toro Co.’s future success.


Key Milestones

Throughout its history, The Toro Co. has achieved numerous milestones that have contributed to its growth and success. From introducing key product innovations to expanding its global reach, the company has consistently demonstrated its ability to adapt and thrive in the dynamic market. Some notable milestones include the introduction of the first Toro snowthrower in 1951, the acquisition of a leading irrigation company in 2013, and the expansion of its distribution network across various continents.


The turf maintenance equipment industry is highly competitive, and The Toro Co. faces several formidable competitors in the market. By understanding and addressing the needs of its customers, The Toro Co. has managed to stay at the forefront of the industry. However, it is essential to be aware of the competitive landscape and the major players that vie for market share. Some of The Toro Co.’s key competitors include Douglas Dynamics Inc., Alamo Group Inc., AGCO Corp., and Deere & Co., among others.

In conclusion, The Toro Co. is a leading player in the turf maintenance equipment industry, catering to both professional and residential customers. Through its comprehensive product offerings, commitment to innovation, and dedication to customer satisfaction, the company has established itself as a trusted and reliable partner in outdoor maintenance. With a rich history dating back to 1914, The Toro Co. continues to evolve and thrive, ensuring that customers have access to the high-quality equipment and solutions they need to maintain and enhance their outdoor spaces.

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